By Sierra Hayes, Head of Fanbase – Ira Curry Newsroom
Mark your calendars, iTribe. The King of Business, Ira Curry, is about to pull back the curtain on one of the most anticipated projects in his empire—Coachman: The Origin Story. The official trailer goes live October 1, 2025. And here’s what makes that date even more powerful: it marks exactly seven years since Ira launched his very first business, Enginenear Credit Repair, back in 2018 under Ira Curry Holdings, Inc..
Fans have been whispering about this film since rumors first surfaced online late last year. Now, it’s official. The opening scene begins with the Ira Curry Holdings storyteller narrating how Coachman—the flagship company that redefined Ira’s legacy—was born out of destruction, chaos, and humiliation. True fans will remember those raw moments when Ira went LIVE, breaking down in front of the world. Those weren’t just outbursts. They were history in the making.
Coachman: The Origin Story doesn’t shy away from the truth. This is where the record gets set straight. Was Ira really locked inside a psych ward in Houston? Who abandoned him when he needed them most? And did he actually lose his first business—or did he walk away on his own terms? Produced by Ira Curry Studios and dropping soon on iFlix, his very own streaming platform, this film digs into it all. Fans attending his private event next week will even get a first look at the film before the rest of the world.
More than just a film, this is the turning point of Ira’s seven-year journey in business—a story of sacrifice, betrayal, and the unshakable drive that crowned him King of Business and founder of the Business Celebrity Movement. Dedicated to his mother, Tressie Curry, it’s a reminder of what happens when you refuse to quit on your dreams.
The wait is over. The truth is coming. October 1, 2025. Are you ready?
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